A brand is a promise.
And a product is a gift.
Brand/product development requires a precise vision of the future of the brand, a strategy to achieve the goal, clear relevant positioning, delightful design, creative thinking, clean and simple communications, a step-by-step plan, clear guidance at all stages, flexibility and high professionalism.
Using our tea brand OAZIS Aroma Collections as an example, we will talk about product strategy and positioning and brand building. Product profitability consists of many factors that need to be taken into account: knowing about them will always keep you one step ahead of your competitors and get high loyalty=sales=revenue from your target audiences.
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Anastasia Konovalchuk
Smart Design as a Tool to Increase Product Value: Creativity, Neuropsychology and China.
About Anastasia Konovalchuk
Anastasia is a strategic visionary, professional marketer, creative director in branding and advertising communications, designer, artist, director, linguist.
Since 2001 she has been working as an entrepreneur in the field of event design and decoration in Russia, since 2007 her company has been specializing in integrated branding, digital and IT, product development. Her clients include Boots, Sony, Tony&Guy, No7, Londa Professional and Cacharel.
Since 2022 her company ARTME Creative Group began working in the English and European and Chinese markets, starting to create her own products.
Mother of a bilingual daughter, author of a methodology for teaching languages to children at bilingual level, studies various martial arts, 2nd brown belt in Shotokan karate, vegetarian, author of poetry and prose.