Packaging should be a vital part of every ecommerce brand’s marking approach. Like your emails, it should improve the customer experience, enforce brand identity and retain customers. All while being data-led and optimised. We will cover what smart packaging is and how to make it part of your marketing.
You will come away dreaming of the untapped potential of packaging and how it can work harder for your team.
Return to Speaker page
Tweet about it
Douglas Franklin
Smart Packaging: How To Make Your Packaging Work Harder
About Douglas Franklin
During the latest ecommerce boom, Douglas realised that personalised digital marketing didn’t need to end the moment a customer makes a purchase. It could be taken forward into the hands of the customer at the moment they receive their order. And so, using his 15+ years of experience building and developing businesses, Douglas created the newest digital marketing channel when he founded Penny Black.
Today, Douglas is focused on helping ecommerce marketers realise the potential of personalised packaging to automate retention, build CLTV and contribute to long-term revenue. Before founding Penny Black in 2021, Douglas specialised in strategy and operations working across a broad range of business types before becoming the CEO of, and exiting, the Insurech data-sourcing platform, Digital Fineprint (DFP)